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The edit · Oct 23, 2026Explore the feed →

Marketing Dive

In focus · strategy

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

The article discusses the substantial completion of the Omnicom-IPG deal, highlighting the group's recent success in winning Coca-Cola's North American media account. This partnership is expected to lead to significant cost savings and growth in integrated media services.

82 signal scoreOct 23, 2026

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design · Abduzeedo

Teenage Engineering Is a Masterclass in Product Design

The article discusses Teenage Engineering's approach to product design, highlighting their meticulous attention to detail and use of materials like aluminum in their music gear. The design philosophy emphasizes functionality and aesthetic simplicity, treating their products as precision instruments. Brand strategists can learn from Teenage Engineering's commitment to high-quality design and user experience, which can enhance brand loyalty and differentiation in a competitive market.

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identity · Abduzeedo

How Base Design Reimagined the Kanal Centre Pompidou Identity

Base Design has developed a dynamic identity for the Kanal Centre Pompidou, featuring a variable typeface that embodies movement and fluidity. This innovative approach is set to be unveiled in November 2026, showcasing a design that emphasizes adaptability and change.

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culture · Colossal

‘Street Photography Africa’ is a Colorful and Energetic Survey Across the Continent

The article discusses 'Street Photography Africa', highlighting the vibrant and dynamic nature of street photography across the African continent. It emphasizes the importance of storytelling and artistic expression in this genre. While the article focuses on art, brand strategists can consider how cultural narratives and visual storytelling can enhance brand engagement and identity.

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The shifts taking shape before they become the brief · Next 6 months· Last updated 4h ago

5 predictions

01 / Strategic6 months

Brands Will Embrace Multi-Sensory Experiences in Campaign Strategies

In the next six months, brands will increasingly integrate multi-sensory elements, such as sound, touch, and smell, into their campaign strategies. This shift will be driven by the need to create immersive experiences that resonate with consumers on multiple levels, enhancing engagement and memorability.

Moderate confidence75%

CPGluxuryentertainment

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02 / Strategic6 months

The Rise of Modular Packaging Solutions in Consumer Goods

Consumer brands will pivot towards modular packaging solutions that allow for personalization and sustainability. This trend will cater to consumers' desires for customizable products while minimizing waste through adaptable packaging designs.

High confidence80%

CPGfood and beveragehealthcare

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03 / Strategic6 months

A Counter-Movement Towards Authentic Brand Narratives Amidst Over-Saturation

As brands increasingly engage in flashy campaigns and digital tactics, there will be a notable counter-movement towards authentic storytelling and simpler narratives that prioritize transparency and genuine connection with consumers.

Moderate confidence75%

fashionCPGhealthcare

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04 / Visual6 months

Digital Art and AI-Generated Content Will Influence Visual Identity Design

In the upcoming months, brands will increasingly incorporate digital art and AI-generated content into their visual identity strategies, enabling more dynamic and innovative brand expressions that resonate with digitally-savvy audiences.

Moderate confidence65%

technologyentertainmentart

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05 / Cultural6 months

Nostalgia Marketing Will Adapt to New Generational Contexts

Brands will refine nostalgia marketing strategies to resonate with Gen Z and younger millennials, focusing on contemporary cultural references that align with their digital experiences. This adaptation will create a more relatable connection with these demographics.

Moderate confidence70%

fashionbeautytech

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Predictions are generated by AI analysis of recent brand intelligence data. They represent probabilistic forecasts, not certainties.

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What matters in brand.And why it matters.

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

Worth a closer look.

Join the dots.

A good startto your Monday.

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

What’s next.

Your brand makes a promise.Does every channel keep it?

One brand.Every point of contact.

What matters in brand.
And why it matters.

A good start
to your Monday.

Your brand makes a promise.
Does every channel keep it?

One brand.
Every point of contact.